BrewDog Embraces Bitcoin, Bitcoin Cash In Its Newest Bar

Oct 08, 2018 at 19:54

You can now buy craft beer using cryptocurrencies.

British multinational brewery and pub chain BrewDog is opening a new bar where you can enjoy craft beer bough using Bitcoin (BTC) and Bitcoin Cash (BCH) and hopes to expand it in its other pubs.

BrewDog announced it is opening a bar in Canary Wharf in London on October 19 where it will be accepting BTC and BCH as payment for any 20 taps of super-fresh craft beer, takeaway bottle and can options, and menu of burgers, pizza and wings.

“BrewDog Canary Wharf will be proudly accepting Bitcoin (BTC) and Bitcoin Cash (BCH) from the day it opens on Friday the 19th – and we hope to eventually roll out this way of paying into all of our UK BrewDog Bars,” the craft beer maker said.

Not only that, the first 100 patrons visiting the pub have the chance to win BTC-loaded wallet with random amounts ranging from £12 to £100.

“On top of this, any purchase of beer from the bar between Friday and Sunday October 21st (however you pay) will enter you into a raffle to win a wallet containing Bitcoin Cash to the tune of £500,” BrewDog said.

But why the sudden interest in cryptocurrencies?

BrewDog has strongly related to how cryptocurrencies rose in the past decade.

Founded by James Watt and Martin Dickie in Aberdeenshire, Scotland in 2007, BrewDog started as a small craft beer maker, challenging the deeply-ingrained goliaths in the UK beer market.

In under a decade, it has become a billion-dollar craft beer maker, with its reaching as far as Brazil and Japan.

“At BrewDog we have worked our entire lives to challenge perceptions and be bold and uncompromising; the developers and miners of cryptocurrency are exactly the same. Adopting alternative payment options for craft beer is a natural fit. And what better place to start subverting the norm in financial transactions than the heart of London’s financial docklands?” it said.

Meanwhile, London is Britain’s foremost financial center since the 19th century.

“For generations, centuries even, trading has been a part of life for the people of this part of the capital. Our latest bar is located at Unit 17, 2 Churchill Place, Canary Wharf where it overlooks a canal linking the old North and South Docks. Tens of thousands of ships plied their trade for nearly 200 years here, bringing back new customs, conventions and technologies. We love this,” BrewDog said.