Blockchain, To Be Used as Weapon Against Fake News

Aug 06, 2018 at 21:59

One of the pioneers of cryptocurrency exchanges, pioneer Eleesa Dadiani has revealed plans to infuse blockchain in her planned application to fight widespread disinformation online.

“Anywhere you turn on your phone, or watch TV, you see this misinformation – fake news – this need to keep the truth away from people,” Dadiani told Express.co.uk.

She owed today’s prevalence of fake news to the faulty analytics of Google’s search engine. Of the trove of information the system combs through, content that is driven by the highest pay per click rankings and SEO get to the top of Google’s listings.

“Like a virus, this misinformation spreads,” Dadiani lamented. “Before you get to any possibility of truth, you have already spread a disease.”

With blockchain, Dadiani said her planned app, which will be titled Bubblr, will trace the sources of certain information.

“Bubblr is an extremely timely leveraging force which understands these problems and has the patented technology to solve them,” she said.

“It is everything Google should have been.”

Although the 30-year-old cryptocurrency entrepreneur did not disclose specifics on how the technology intends to succeed, Dafiani said she will be launching an initial coin offering to generate revenues for her startup.

Once the fundraising takes place, more details of the ambitious project will emerge and prospective investors can delve into them.

Dadiani’s statement follows the recent release of a research by the Massachusetts Institute of Technology which showed that fake news reaches a broader audience more than does authentic news. It found that false news items are 70 percent more likely to be retweeted than real ones.